1004 implements elements of fantasy and futurism to prepare the wearer for any adventure, whether it be in the woods or the concrete jungle.
Each piece is designed with a wearer in mind. 1004 believes in pieces that are fashion-forward but still serve the purpose of protecting the wearer from the elements.
Attention to Detail
Our clothing and accessories are crafted with the highest attention to detail. Our pieces exude the essence of artistry and devotion unmatched by mass-produced brands.
Meet our designer
Kelsey Ann Lee / Founder & Creative Director
Born and raised in Minnesota, Kelsey started designing and sewing at a young age with the assistance of her mother. She holds a bachelor of science in apparel design from the University of Minnesota.
What does '1004' mean?
It is a wordplay that pays homage to the Korean heritage of Kelsey's husband.
How the number '1004' (one thousand & four) is pronounced in Korean (chun-sa) is homophonous to how the word Korean word for angel (‘천사’) is also pronounced.