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About 1004

1004 believes in sustainable fashion through the creation of value. Each piece uniquely designed and produced with reflection, striking the balance of aesthetics and wearability. It is special clothing that will want to be shown off, while also serving a purpose. They are not made solely for aesthetics, but built to protect the wearer from the environment so they can easily become the piece that is thrown on day after day, until it has served its useful life.

 
 
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Independently Produced

All pieces are 100% handmade in Minnesota by an independent artist. They are ethical, sustainable, and are produced in low quantities so every piece is special.

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Adventurous

1004 implements elements of fantasy and futurism to prepare the wearer for any adventure, whether it be in the woods or the concrete jungle.

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Purposeful

Each piece is designed with a wearer in mind. 1004 believes in pieces that are fashion-forward but still serve the purpose of protecting the wearer from the elements.

 
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Kelsey Ann Lee

Founder & Creative Director

Born and raised in Minnesota, Kelsey started designing and sewing at a young age with the assistance of her mother. She holds a bachelor of science in apparel design from the University of Minnesota.

 
 

‘1004’?

It comes from a wordplay. How the number 1004 (one thousand & four) is pronounced in Korean (chun-sa) is homophonous to how the word Korean word for angel (‘천사’) is also pronounced.